A car pulls up at the traffic lights. A small boy sits in the back and gazes silently out of the window, a pensive look on his face, while his father drums his fingers on the steering wheel. The hush is broken when the boy, a pleading, inquisitive tone in his voice, says: "Papa?" A sigh, a hint of resignation: here comes another one of those questions your kids ask that you can't answer. "Yes, son." "Why," asks the boy, "do we support Atleti Chippenham?" The silence deepens, his father is stumped. There is no answer, no logical explanation. Why do we support Atlético Madrid Chippenham Town?